What does a content strategist do

Day-to-Day Responsibilities of a Content Strategist

What does a content strategist do? A content marketing strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve […]

creative brief

How to Use Creative Briefs for Better Content Marketing

Blogging can be a highly effective marketing tactic for small businesses. With a bit of SEO and some time spent tapping away at your keyboard, you can accomplish a lot: Get your website at the top of Google for relevant searches Drive visitors to your website who’d never heard of your brand before Create helpful […]

Young man using laptop in wood shop

DIY SEO Tools for Do-It-Yourself Content Marketers

Want to do your own SEO instead of hiring out? Great!  There are tons of tools that can help you start driving traffic to your website, and we’re going to talk about a bunch of them below. Whether you’re a blogger looking for more readers or a small business owner hoping to attract new customers, this […]

Marketing Buzzwords Glossary

103 Marketing Buzzwords to Know in 2022 [+ Beyond]

When I first started working in marketing, I had no idea what the hell anyone was talking about half the time. To me, a funnel was a fried carnival cake, and growth hacking was what Mark McGwire did to hit all of those home runs. But to do my job, I had to learn all […]

Typewriter printing text on a piece of paper that says the word "Review"

How to Do a Content Review on Your Website

The fact that you’re settling in to read this article makes one thing pretty clear: You understand the importance of content. Whether you have a personal blog or a massive e-commerce website, great content is key to getting traffic, retaining visitors, and generating sales. But is your content actually as good as you think it […]

Serious african female leader or coach gives presentation of new marketing plan at sales team meeting, black employee explains colleagues new client management strategy idea at group office training

How to Determine Customer Archetypes and Buyer Personas

We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]

content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Effective Content Research

Our 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]