Reporter holding notebook and microphone

13 HARO Tips to Help You Land More Backlinks

Help a Reporter Out (HARO) is a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But HARO is competitive. After all, the Cision-owned platform has over one million users. I actually put out a HARO call for […]

content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Professionals using keyword monitoring tools

Our In-Depth Guide to SEO Keyword Monitoring

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. And if you’re targeting certain search terms with your strategy, it’s crucial to track your position in search engine results pages (SERPs) so that you always […]

Scrabble pieces standing on the edge of a table that spell out the acronym "SEO"

Which SEO Benchmark Metrics Should You Track?

Search engine optimization is great because you can measure every aspect of it. However, the abundance of data can leave you wondering what’s actually important. Which SEO benchmark metrics do you need to pay attention to? Keep reading for answers.

Effective Content Research

Our Proven 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]

creative brief

How to Use Creative Briefs for Better Content Marketing

Blogging can be a highly effective marketing tactic for small businesses. With a bit of SEO and some time spent tapping away at your keyboard, you can accomplish a lot: Get your website at the top of Google for relevant searches Drive visitors to your website who’d never heard of your brand before Create helpful […]

Typewriter printing text on a piece of paper that says the word "Review"

How to Do a Content Review on Your Website

Your website has a lot of unlocked revenue potential hiding in it. Maybe there are some old sales pages that could start driving more conversions if you made a few tweaks. Or maybe some of those underperforming blogs could get back up to the top of Google if you updated them. You can identify these […]