SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

pattern interrupts

Slash Bounce Rate With Pattern Interrupts

You’ve experienced TLDR. We all have. And you certainly don’t want anyone to open up your content and bounce out because they anticipate a long, boring article. Pattern interrupts are an excellent bounce preventative. But they’re only a part of this healthy breakfast. The fun news is, they’re the sugary cereal part. What do we mean […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

The Definitive Guide to Content Marketing

The Definitive Guide to Content Marketing

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. But not everyone understands what it is, how it works, or (most importantly) how to make it successful. Today, we’re delving into what content marketing is all about, how to build a content marketing strategy, […]

Person writing their first blog post

Expert Advice on How to Write Your First Blog Post

Starting or resurrecting a blog for your business or organization is a great idea. Don’t be overwhelmed, you’re on the brink of success already! Blogs are prospect magnets. They attract potential customers through organic searches, saving you money on advertising and PPC. Here’s a fun fact: Companies with blogs generate 67% more leads than those […]

Content development process

Our Proven 7-Step Content Development Process

Perhaps you’ve heard that “content is king.” Maybe you’ve even heard of inbound marketing. But what does it all even mean? You’re aware that change is afoot when it comes to how people make purchase decisions. Authenticity is everything. People don’t want to be sold to. They are wary of over-inflated promised and outright lies. […]