Intergrowth team at work in Denver, CO

The Most Common Client Questions About Working With Us

Why Create a Client FAQs Document? We often recommend clients write about frequently asked questions they receive. We call them “Revenue Preservers.” But then it hit us: That’s a bit hypocritical, isn’t it? We recommend this to clients. Yet, we don’t do this ourselves? We drew straws. I lost. So here I am: sitting down […]

CMOs considering seo vs ppc

SEO vs. PPC: Where Should CMOs Invest in a Recession?

We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]

Core web Vitals on a tablet screen

What are Core Web Vitals? Everything You Need to Know

Core Web Vitals aren’t just some obscure tech geek algorithm tweak. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them seriously when optimizing their site’s performance. Core Web Vitals metrics measure […]

Benefits of content marketing

The 13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 4 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

SEO Statistics

27 Mind-Bottling SEO Stats for 2023 (+ Beyond)

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]

Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

Content Strategy Components

The 4 Components of a Successful Content Strategy (+1 Bonus)

How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]