Google first announced the beta version of its Search Generative Experience (SGE) in May 2023. Many began to speculate that this, combined with ChatGPT, would be the nail in the coffin for SEO. “This will be the end of SEO” became common chatter across SEO communities. Will SGE change the way SEO works? Almost definitely. […]
One of the most effective ways to build a brand is by focusing on the intersection of SEO and content creation. We refer to this as “SEO content” or “SEO-centric content marketing”. Our team specializes in this intersection of SEO and content. We see it work wonders for growth-minded brands every day. But content-centric SEO […]
SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]
Our team creates content strategies that drive results for our clients. We’ve defined what a top-tier content strategy looks like, and I’ll share our framework in this article. But first … How do most content marketing agencies build content strategies? Most agencies take a very similar approach to building content strategies: And that’s it — […]
Ecommerce is the future. Every day, more people choose to buy online instead of in store. As of 2023, ecommerce accounts for 15.6% of all retail sales. In other words, now is the perfect time to build an ecommerce business.
You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 250 people search for that exact phrase every month), the reality is that it’s still very much alive, and we have the statistics to prove it. Sure, Google has made it very difficult to cheat the system, but that’s forced […]
I have great news: We recently acquired the domain name intergrowth.com and migrated our website from our old URL, inter-growth.co. The business owners reading this surely understand how thrilled I am. Even better, we were able to migrate our domain with a minimal impact on our organic traffic and keyword rankings. We’ve worked on dozens […]
66% of people do online research before making a purchase. Chances are, your customers are looking for educational content about your industry before buying from you. So what’s the best way to show up when customers are looking for you? Blogging. Blogs are prospect magnets. They attract potential customers through organic searches, saving you money […]
For decades, attorneys have relied on word-of-mouth recommendations and referrals to get new clients. But you can’t rely on client referrals alone. You also need a legal marketing strategy, and it should include an SEO-centric content marketing plan. Not sure if or how digital marketing can benefit your law firm? Here’s a look at how […]