Benefits of content marketing

The 13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 3 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

SEO Statistics

27 Mind-Bottling SEO Stats for 2022 (+ Beyond)

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]

Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

Content Strategy Components

The 4 Components of a Successful Content Strategy (+1 Bonus)

How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]

Building a strategic marketing plan

Building a Strategic Marketing Plan for 2022

How to Build Your 2022 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) It’s time to start thinking about how we should be spending our marketing dollars in 2022. That’s right: it’s time to start thinking about your 2022 marketing plan. I know, it’s a lot to think about. Fortunately, we’re […]

Link building techniques

5+ Simple Link Building Techniques for Scaling Search Rankings

With Google driving 57.8% of all referral traffic on the internet, it’s no secret that SEO is a powerful marketing tactic for any business. Sure, some successful businesses ignore SEO. Some successful businesses still send me snail mail, hoping that I’ll take out a $10,000 loan from them on a whim. That doesn’t mean you […]

People calculating the ROI of SEO

What’s the ROI of SEO?

Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]