Five young adults sitting on a ledge looking at their smartphones

Types of Content [+ Which Performs Best]

The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]

Typewriters

5 Things to Know Before You Hire a Writer

Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from having a great content writer on board because […]

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How to Determine Customer Archetypes and Buyer Personas

We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]

Business team working around a table with computers

Full Guide to Small Business Marketing

There’s one goal that all small business owners have in common, and that’s to make their businesses bigger, better, and more profitable. But doing so requires hard work, strategic planning, and a solid marketing strategy. Not sure how to market your small business?

Microphones in a podcast studio

Full Breakdown: How to Build Media Relationships

In the digital age we live in, online exposure is the key to success. Whether you’re trying to grow your business or establish your personal brand, you have to put yourself out there and find new ways to grow your audience. And that’s where the media comes into play. By “media,” we’re not just talking […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

If you’re looking to build your brand and grow your business, you’ll need to have a strategic content plan in place. But what if you’re not a good writer? What if you don’t have any great marketers on staff? What if you don’t have the time to vet and hire writers and marketers on your […]

saas seo content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

SEO isn’t dead. Detractors might say that Google results are saturated by high-traffic corporate websites, making it impossible for small startups to get any attention, or that social media marketing has overtaken SEO as the most valuable marketing investment. But they’re wrong. 68% of online experiences still begin with a search engine. And small websites rank […]

content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Effective Content Research

Our 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]