Business team working around a table with computers

Full Guide to Small Business Marketing

There’s one goal that all small business owners have in common, and that’s to make their businesses bigger, better, and more profitable. But doing so requires hard work, strategic planning, and a solid marketing strategy. Not sure how to market your small business?

Microphones in a podcast studio

Full Breakdown: How to Build Media Relationships

In the digital age we live in, online exposure is the key to success. Whether you’re trying to grow your business or establish your personal brand, you have to put yourself out there and find new ways to grow your audience. And that’s where the media comes into play. By “media,” we’re not just talking […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

If you’re looking to build your brand and grow your business, you’ll need to have a strategic content plan in place. But what if you’re not a good writer? What if you don’t have any great marketers on staff? What if you don’t have the time to vet and hire writers and marketers on your […]

saas seo content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

SEO isn’t dead. Detractors might say that Google results are saturated by high-traffic corporate websites, making it impossible for small startups to get any attention, or that social media marketing has overtaken SEO as the most valuable marketing investment. But they’re wrong. 68% of online experiences still begin with a search engine. And small websites rank […]

content team

The 9 Core Roles on an Established Content Team

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]

Effective Content Research

Our 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]

Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

pattern interrupts

Slash Bounce Rate With Pattern Interrupts

You’ve experienced TLDR. We all have. And you certainly don’t want anyone to open up your content and bounce out because they anticipate a long, boring article. Pattern interrupts are an excellent bounce preventative. But they’re only a part of this healthy breakfast. The fun news is, they’re the sugary cereal part. What do we mean […]

content strategist

Day-to-Day Responsibilities of a Content Strategist

A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy. The job title means different things […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]