Google is going through some big changes right now, and they’re going to have a huge impact on the way we do ecommerce SEO. We’re seeing lots of different features on the search results pages (and not just the AI-generated results from SGE) We’re also seeing a lot of the low-quality, cookie-cutter blog articles that […]
As a content strategist, I help companies figure out what kinds of content they should publish online to connect with their target audience. That’s the simplest way to put it. A lot more is involved the role, though. I’ll explain more about it below. I hope it’s useful if you’re interested in working with or […]
If you run an ecommerce business, your Google search rankings matter a lot. The higher you rank in search engine results pages (SERPs), the more visitors you’ll attract to your online store – and the more sales you can make. So how do you get to the top of search rankings? With search engine optimization. […]
High-quality SEO can drive a lot of sales for your ecommerce store. But SEO isn’t easy. Between content creation, link building, technical SEO, and staying up on the latest algorithm updates, reaping the benefits of ecommerce SEO takes a lot of work. Fortunately, there are a lot of tools that can help you. We put […]
There are two ways to build backlinks: Ask people to link to your website. Don’t ask people to link to your website — let them come to the decision on their own. This article is about the latter. We’re going to talk about website content that automates the link-building process and saves your business a […]
SEO is the best long-term investment most businesses can make in acquiring customers, with very few exceptions. However, there are exceptions. SEO is a terrible investment for some industries. Finding your Total Addressable Market for Search (SEO TAM) is one way to determine if SEO is a good investment for you. Put another way, how […]
Although the content marketing landscape is changing, one thing remains the same: Your audience wants authenticity and information they can trust. It’s our job as content marketers to provide that. Good content can help you show off your expertise, build awareness around your brand, and generate more leads so you can grow your business. This […]
Deciding how to spend your marketing budget is difficult, especially during a recession. Content marketing and SEO are the best options for many businesses, but some people don’t actually know the difference, making it hard to choose. The truth is that you might not need to choose. There’s a big overlap between these digital marketing […]
You can do hundreds of things to bring in more customers through search engine optimization. Link building, Title tag optimizations, Site speed optimization, Internal link optimizations, just to name a few. The number of considerations can overwhelm even the most experienced SEOs. I started in SEO back in 2012. Since then, I’ve taught SEO to […]
Today’s SaaS landscape is crowded, to say the least. In the U.S. alone, there are: 9,000+ business intelligent software providers 1,700+ CRM system providers 1,300+ speech and voice recognition software providers 1,200+ payment processing software providers 400+ HR & payroll software providers 400+ website creation software providers 300+ point-of-sale software providers 100+ tax prep software […]