Affiliate marketing tools

Affiliate Marketing Tools: The 27 Tools Every Marketer Needs

Who doesn’t love the idea of working from anywhere in the world without a set work schedule? The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for […]

Scrabble pieces standing on the edge of a table that spell out the acronym "SEO"

Which SEO Benchmark Metrics Should You Track?

Search engine optimization is great because you can measure every aspect of it. However, the abundance of data can leave you wondering what’s actually important. Which SEO benchmark metrics do you need to pay attention to? Keep reading for answers.

AI Content Marketing

AI Content Marketing: How AI Will Change Customer Acquisition

Artificial intelligence has dominated my thoughts for the past three months. I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. Today, I want to talk about where AI is today and how it will […]

Backlinks

What Is a Backlink [And Why Do They Matter]?

You’re hearing all of these digital marketers talk about backlinks, but you’re still not sure what a “backlink” even is. What’s a backlink? And why do they even matter? Here, we’ll give you the overview of what backlinks are and why generating backlinks might be the single most effective way to boost your digital marketing […]

Marketing Buzzwords Glossary

109 Marketing Buzzwords to Know in 2024 and Beyond

Some marketing buzzwords are useful while others are unnecessary. Either way, it’s important to know them if you work in the industry (or with a marketing company as a client). We created this glossary for you to refer to if you happen to hear a marketing term you don’t understand. The table of contents is […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

People calculating the ROI of SEO

What’s the ROI of SEO?

Choosing the right investments for your business can be difficult. In a world where there are so many different types of marketing to choose from, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in your business. We’ll give a brief overview of what SEO […]

Your Guide to Content Marketing

The Ultimate Jump-Start Guide to Content Marketing

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. But not everyone understands what it is, how it works, or (most importantly) how to make it successful. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth […]

Building blocks for an SEO foundation

The Core Elements of an SEO Foundation

When it comes to finding information online, it’s all about SEO. We know it’s an acronym you’re sick of hearing. Yet there’s a reason why “SEO” appears in over 1.4 billion Google search results: Businesses and individuals alike recognize how important it is. All your competitors use SEO techniques on their websites. Without an SEO […]