b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Effective Content Research

Our Proven 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]

Two women playing chess over Zoom

How We Do a Competitive Landscape Analysis

One day I was on social media watching famous people making homemade mac and cheese. Kim Kardashian disclosed that she combines six different kinds of cheese and tops her mac and cheese with panko breadcrumbs! My mind was blown and I thought it was very creative and I wanted to try it. If Kim Kardashian […]

Intergrowth® team Denver office

What it Means to Work at Intergrowth

They say if you enjoy what you do, work becomes play. Hi. I’m Lauren, and I’ve worked for Intergrowth since January 2021 (a year and a half, as of my time writing this). Why should you apply for a job with us and work with us? I’m glad you asked. During my time with Intergrowth, […]

creative brief

How to Use Creative Briefs for Better Content Marketing

Blogging can be a highly effective marketing tactic for small businesses. With a bit of SEO and some time spent tapping away at your keyboard, you can accomplish a lot: Get your website at the top of Google for relevant searches Drive visitors to your website who’d never heard of your brand before Create helpful […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]

Five young adults sitting on a ledge looking at their smartphones

Types of Content [+ Which Performs Best]

The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]

Marketing strategy analysis

How to Run a Marketing Strategy Analysis [+ Rebuild Your Marketing Efforts]

  Finding time to invest in your company’s internal marketing isn’t easy. Even organizations with full-time marketers struggle to significantly grow their online presence through their internal marketing efforts. Building and implementing new marketing plans can be a time-intensive process. Fortunately, there is a better way to do internal marketing: repeat what works and fix […]

b2c content marketing

B2C Content Marketing: Full Breakdown

It doesn’t matter if you have the greatest product or most incredible service in the world — unless you know how to market it, no one will know that it exists. There are all sorts of traditional marketing techniques that you can use to get your products in front of your customers. You can pay […]