Content development process

Our Proven 7-Step Content Development Process

How the world is approaching content is changing. AI is writing more content right when Google is launching algorithms that may give preference to human-created content. The rules are changing. One thing remains the same: your audience is looking for authenticity and sources they can trust. That’s where you come in. You are an expert […]

CMOs considering seo vs ppc

SEO vs. PPC: Where Should CMOs Invest in a Recession?

We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]

Core web Vitals on a tablet screen

What are Core Web Vitals? Everything You Need to Know

Core Web Vitals aren’t just some obscure tech geek algorithm tweak. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them seriously when optimizing their site’s performance. Core Web Vitals metrics measure […]

Building blocks for an SEO foundation

The Core Elements of an SEO Foundation

When it comes to finding information online, it’s all about SEO and an SEO foundation. We know it’s an acronym you’re sick of hearing. Yet there’s a reason why “SEO” appears in over 1.4 billion Google search results: Businesses and individuals alike recognize how important it is. All your competitors use SEO techniques on their […]

What does a content strategist do

Day-to-Day Responsibilities of a Content Strategist

What does a content strategist do? A content marketing strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve […]

SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Two women playing chess over Zoom

How We Do a Competitive Landscape Analysis

One day I was on social media watching famous people making homemade mac and cheese. Kim Kardashian disclosed that she combines six different kinds of cheese and tops her mac and cheese with panko breadcrumbs! My mind was blown and I thought it was very creative and I wanted to try it. If Kim Kardashian […]

Intergrowth team Denver office

What it Means to Work at Intergrowth

They say if you enjoy what you do, work becomes play. Hi. I’m Lauren, and I’ve worked for Intergrowth since January 2021 (a year and a half, as of my time writing this). Why should you apply for a job with us and work with us? I’m glad you asked. During my time with Intergrowth, […]