Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

content strategist

Day-to-Day Responsibilities of a Content Strategist

A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy. The job title means different things […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]

Team discussing hiring a chief content officer

What is a Chief Content Officer (+ Why You Need One)

Regardless of the type of business you work in, it’s safe to assume that you already know what a CEO and CFO are. If you’re a little more in-the-know, you’re probably already aware of what a CTO does. But do you know what a CCO is? A CCO is a chief content officer. Now many […]

Building a strategic marketing plan

Building a Strategic Marketing Plan for 2021

How to Build Your 2021 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) With 2020 coming to a close, it’s time to start thinking about how we should be spending our marketing dollars in 2021. That’s right: it’s time to start thinking about your 2021 marketing plan. I know, it’s a […]

Link building techniques

5+ Simple Link Building Techniques for Scaling Search Rankings

With Google driving 57.8% of all referral traffic on the internet, it’s no secret that SEO is a powerful marketing tactic for any business. Sure, some successful businesses ignore SEO. Some successful businesses still send me snail mail, hoping that I’ll take out a $10,000 loan from them on a whim. That doesn’t mean you […]

Should you hire a digital marketing agency?

Should I Hire a Digital Marketing Agency (or In-House Marketer)?

We can all agree that investing in marketing is important. But how should you invest in your digital marketing efforts? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building and implementing a strategic marketing plan is time-consuming. As your business grows, doesn’t it […]

Content development process

Our Proven 7-Step Content Development Process

Perhaps you’ve heard that “content is king.” Maybe you’ve even heard of inbound marketing. But what does it all even mean? You’re aware that change is afoot when it comes to how people make purchase decisions. Authenticity is everything. People don’t want to be sold to. They are wary of over-inflated promised and outright lies. […]