Ecommerce is the future. Every day, more people choose online instead of retail purchases. Yet, only 14.3% of sales happen online. In other words, now is the perfect time to build an ecommerce business.
What does a content strategist do? A content marketing strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve […]
Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]
You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]
They say if you enjoy what you do, work becomes play. Hi. I’m Lauren, and I’ve worked for Intergrowth since January 2021 (a year and a half, as of my time writing this). Why should you apply for a job with us and work with us? I’m glad you asked. During my time with Intergrowth, […]
As someone who sells insurance, you have to work even harder to find potential customers. You not only need a great reputation, but you need a solid marketing plan that focuses heavily on SEO. Not sure why or how SEO can help your business? No matter what regional market you service or what type of […]
Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 3 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]
The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]
The fact that you’re settling in to read this article makes one thing pretty clear: You understand the importance of content. Whether you have a personal blog or a massive e-commerce website, great content is key to getting traffic, retaining visitors, and generating sales. But is your content actually as good as you think it […]
Whether you’re an entrepreneur, aspiring blogger, or global enterprise CEO, content marketing is an excellent way to put your brand on the map in every corner of the internet. But affiliate marketing takes your earning potential to the next level. In fact, affiliate marketing is now responsible for driving 16% of online sales in a world where 81% […]