The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]
“What does it look like to work with your team?” We get that question a lot. Sometimes early in the sales process. Other times after a new client has signed on to work with us. Either way, we realized that it’s time to peel back the curtain with a much more informative answer.
Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from having a great content writer on board because […]
If you’re looking to build your brand and grow your business, you’ll need to have a strategic content plan in place. But what if you’re not a good writer? What if you don’t have any great marketers on staff? What if you don’t have the time to vet and hire writers and marketers on your […]
SEO isn’t dead. Detractors might say that Google results are saturated by high-traffic corporate websites, making it impossible for small startups to get any attention, or that social media marketing has overtaken SEO as the most valuable marketing investment. But they’re wrong. 68% of online experiences still begin with a search engine. And small websites rank […]
No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]
In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]
A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy. The job title means different things […]
Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
After all, you don’t just want people to read one blog post then bounce from your site forever. You want them to share it with their network, follow you on social media, and read every new post you put out. It’s kind of like being a musician. You don’t want to be a one-hit-wonder — […]
