What is a Backlink [And Why Do They Matter]?

We get it. You’re hearing all of these digital marketers talk about backlinks, but you’re still not sure what a “backlink” even is. What’s a backlink? And why do they even matter? Here, we’ll give you the overview of what backlinks are and why generating backlinks might be the single most effective way to boost […]

Finding a Niche Topic to Blog About

What to Blog About: Finding a Niche Blog Topic

A data-driven approach to finding a niche for your blog so you can rank higher in Google search results. So you’ve decided to start a new blog. That’s a great idea! Blogging is a great way to increase organic search traffic to your website. Frequently publishing awesome content provides more opportunities to provide value to […]

Affiliate marketing mistakes

7 Common Mistakes Every Affiliate Marketer Needs to Avoid

Do you wish you could make money online while writing blogs from the beaches of Phuket? This is the first thought that comes to mind when we hear about affiliate marketing. They often tout the easy living and luxurious travels that come with finding a niche, creating great content, and referring site visitors to affiliate […]

Affiliate marketing tools

Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs

Who doesn’t love the idea of working from anywhere in the world without a set work schedule? The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for […]


SEO FAQs for Businesses

Nowadays, it seems like everyone is talking about SEO and how important to your business. But what exactly is “SEO” and why does it matter? We get it: nobody wants to ask questions like this and have someone scoff in their face. Fortunately, we’re here to help. We’ve taken all of the SEO questions that […]

Hiring an SEO company

9 Essential Questions for Hiring an SEO Company

Ok, so you’ve decided that your business needs to bring in some outside SEO help. Now you find yourself stuck with one pressing question: how do I find the right SEO company? The process of vetting professional SEO firms can be difficult if you lack a strong understanding of search engine optimization. “The SEO industry […]

Marketing strategy analysis

How to Run a Marketing Strategy Analysis [+ Rebuild Your Marketing Efforts]

Finding time to invest in your company’s internal marketing isn’t easy. Even organizations with full-time marketers often struggle to significantly grow their online presence through their internal marketing efforts, as campaigns often become stale, and building and implementing new marketing plans can be a time-intensive process. Fortunately, there is a better way to do internal […]