working at inter

What it Means to Work at Intergrowth

They say if you enjoy what you do, work becomes play. Hi. I’m Lauren and I’ve worked for Intergrowth since January 2021 (a year and a half, as of my time writing this). Why should you apply for a job with us and work with us? I’m glad you asked. During my time with Intergrowth, […]

SEO Statistics

27 Mind-Bottling SEO Stats for 2022 (+ Beyond)

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]

Young cooking african man speaker talking on digital camera recording vlog. African male vlogger or shooting blog filming reportage advertising video, coaching.

The Definitive Guide to Affiliate Marketing

Whether you’re an entrepreneur, aspiring blogger, or global enterprise CEO, content marketing is an excellent way to put your brand on the map in every corner of the internet. But affiliate marketing takes your earning potential to the next level. In fact, affiliate marketing is now responsible for driving 16% of online sales in a world where 81% […]

Team discussing hiring a chief content officer

What is a Chief Content Officer (+ Why You Need One)

Regardless of the type of business you work in, it’s safe to assume that you already know what a CEO and CFO are. If you’re a little more in-the-know, you’re probably already aware of what a CTO does. But do you know what a CCO is? A CCO is a chief content officer. Now many […]

Content Strategy Components

The 3 Components of a Successful Content Strategy (+1 Bonus)

How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]

Building a strategic marketing plan

Building a Strategic Marketing Plan for 2022

How to Build Your 2022 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) It’s time to start thinking about how we should be spending our marketing dollars in 2022. That’s right: it’s time to start thinking about your 2022 marketing plan. I know, it’s a lot to think about. Fortunately, we’re […]

People calculating the ROI of SEO

What’s the ROI of SEO?

Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]

Should you hire a digital marketing agency?

Should I Hire a Digital Marketing Agency (or In-House Marketer)?

We can all agree that investing in marketing is important. But how should you invest in your digital marketing efforts? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building and implementing a strategic marketing plan is time-consuming. As your business grows, doesn’t it […]