People calculating the ROI of SEO

What’s the ROI of SEO?

Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]

Should you hire a digital marketing agency?

Should I Hire a Digital Marketing Agency or an In-House Marketer?

We can all agree that investing in marketing is important. But how should you invest your digital marketing budget? Is it better to hire a digital marketing agency or an in-house employee (or employees)? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building […]

How blogging drives sales

The Purpose of a Blog: How Blogging Drives Sales

We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]

Backlinks

What is a Backlink [And Why Do They Matter]?

We get it. You’re hearing all of these digital marketers talk about backlinks, but you’re still not sure what a “backlink” even is. What’s a backlink? And why do they even matter? Here, we’ll give you the overview of what backlinks are and why generating backlinks might be the single most effective way to boost […]