SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 3 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

Young man using laptop in wood shop

DIY SEO Tools for Do-It-Yourself Content Marketers

Want to do your own SEO instead of hiring out? Great!  There are tons of tools that can help you start driving traffic to your website, and we’re going to talk about a bunch of them below. Whether you’re a blogger looking for more readers or a small business owner hoping to attract new customers, this […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]

Typewriter printing text on a piece of paper that says the word "Review"

How to Do a Content Review on Your Website

The fact that you’re settling in to read this article makes one thing pretty clear: You understand the importance of content. Whether you have a personal blog or a massive e-commerce website, great content is key to getting traffic, retaining visitors, and generating sales. But is your content actually as good as you think it […]

Young cooking african man speaker talking on digital camera recording vlog. African male vlogger or shooting blog filming reportage advertising video, coaching.

The Definitive Guide to Affiliate Marketing

Whether you’re an entrepreneur, aspiring blogger, or global enterprise CEO, content marketing is an excellent way to put your brand on the map in every corner of the internet. But affiliate marketing takes your earning potential to the next level. In fact, affiliate marketing is now responsible for driving 16% of online sales in a world where 81% […]

onboarding remote training new hire

What Should Remote Training Look Like?

I distinctly remember opening my inbox on December 4th (it was my Dad’s birthday … easy date to remember) to a “Congratulations!” email. After searching for months for a job during a pandemic, the moment finally happened. I was ecstatic to tell my friends and family that I had been offered a position doing something […]

Effective Content Research

Our 3-Step Content Research Process

A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]

Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

How to Hire a Content Writer

Your Step-by-Step Guide to Hiring a Top-Tier Content Marketing Writer

Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]