Content development process

Our Proven 7-Step Content Development Process

How the world is approaching content is changing. AI is writing more content right when Google is launching algorithms that may give preference to human-created content. The rules are changing. One thing remains the same: your audience is looking for authenticity and sources they can trust. That’s where you come in. You are an expert […]

Core web Vitals on a tablet screen

What are Core Web Vitals? Everything You Need to Know

Core Web Vitals aren’t just some obscure tech geek algorithm tweak. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them seriously when optimizing their site’s performance. Core Web Vitals metrics measure […]

Your Guide to Content Marketing

The Ultimate Jump-Start Guide to Content Marketing

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. But not everyone understands what it is, how it works, or (most importantly) how to make it successful. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth […]

Building blocks for an SEO foundation

The Core Elements of an SEO Foundation

When it comes to finding information online, it’s all about SEO and an SEO foundation. We know it’s an acronym you’re sick of hearing. Yet there’s a reason why “SEO” appears in over 1.4 billion Google search results: Businesses and individuals alike recognize how important it is. All your competitors use SEO techniques on their […]

SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

Two women playing chess over Zoom

How We Do a Competitive Landscape Analysis

One day I was on social media watching famous people making homemade mac and cheese. Kim Kardashian disclosed that she combines six different kinds of cheese and tops her mac and cheese with panko breadcrumbs! My mind was blown and I thought it was very creative and I wanted to try it. If Kim Kardashian […]

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 4 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

Young man using laptop in wood shop

DIY SEO Tools for Do-It-Yourself Content Marketers

Want to do your own SEO instead of hiring out? Great!  There are tons of tools that can help you start driving traffic to your website, and we’re going to talk about a bunch of them below. Whether you’re a blogger looking for more readers or a small business owner hoping to attract new customers, this […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]