Person writing their first blog post

Expert Advice on How to Write Your First Blog Post

66% of people do online research before making a purchase. Chances are, your customers are looking for educational content about your industry before buying from you. So what’s the best way to show up when customers are looking for you? Blogging. Blogs are prospect magnets. They attract potential customers through organic searches, saving you money […]

Typewriters

5 Things to Know Before You Outsource Writing Services

Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from outsourcing their content writing because professional content writers […]

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Our Affiliate Marketing Roadmap: How to Get Started

Affiliate marketing can take your earning potential to the next level. In fact, it’s s now responsible for driving 16% of online sales in a world where 81% of consumers research products before buying. The question is: How will your business take advantage of an affiliate income stream? Well, here’s our step-by-step affiliate marketing roadmap for beginners — […]

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A Comprehensive Intro to SEO

The term “search engine optimization” gets thrown around a lot in conversations about digital marketing. But many people still don’t understand what it means or why it’s so valuable. So let us break it down (and answer some other common questions about SEO while we’re at it).

Lawyers consulting with an SEO specialist

SEO for Lawyers: How to Grow Your Practice With Content Marketing

For decades, attorneys have relied on word-of-mouth recommendations and referrals to get new clients. But you can’t rely on client referrals alone. You also need a legal marketing strategy, and it should include an SEO-centric content marketing plan. Not sure if or how digital marketing can benefit your law firm? Here’s a look at how […]

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How to Build Customer Archetypes and Buyer Personas

We marketers love patterns. Patterns tell us how, when, and where to communicate with customers. They also tell us a lot about who the customer is. By identifying patterns among your past or existing customers, you can figure out what type of person benefits most from having your product or service in their life. Then, […]

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13 HARO Tips to Help You Land More Backlinks

Help a Reporter Out (HARO) is a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But HARO is competitive. After all, the Cision-owned platform has over one million users. I actually put out a HARO call for […]

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The 7 Essential Elements to Incorporate in Your Brand Style Guide

You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]

Professionals using keyword monitoring tools

Our In-Depth Guide to SEO Keyword Monitoring

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. And if you’re targeting certain search terms with your strategy, it’s crucial to track your position in search engine results pages (SERPs) so that you always […]