SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 3 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

Woman holding dog and taking pictures of herself

How to Create Interactive Posts on Social Media

Social media platforms are always evolving. Often, it seems like as soon as you’ve figured out the best way to engage with the social community and find new followers, someone figures out a way to do it better. But don’t look at it as though someone is beating you to the punch — consider it […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]

SEO Statistics

27 Mind-Bottling SEO Stats for 2022 (+ Beyond)

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]

Five young adults sitting on a ledge looking at their smartphones

Types of Content [+ Which Performs Best]

The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]

b2c content marketing

B2C Content Marketing: Full Breakdown

It doesn’t matter if you have the greatest product or most incredible service in the world — unless you know how to market it, no one will know that it exists. There are all sorts of traditional marketing techniques that you can use to get your products in front of your customers. You can pay […]

Typewriter printing text on a piece of paper that says the word "Review"

How to Do a Content Review on Your Website

The fact that you’re settling in to read this article makes one thing pretty clear: You understand the importance of content. Whether you have a personal blog or a massive e-commerce website, great content is key to getting traffic, retaining visitors, and generating sales. But is your content actually as good as you think it […]

Young cooking african man speaker talking on digital camera recording vlog. African male vlogger or shooting blog filming reportage advertising video, coaching.

The Definitive Guide to Affiliate Marketing

Whether you’re an entrepreneur, aspiring blogger, or global enterprise CEO, content marketing is an excellent way to put your brand on the map in every corner of the internet. But affiliate marketing takes your earning potential to the next level. In fact, affiliate marketing is now responsible for driving 16% of online sales in a world where 81% […]