Link building is one of the many strategies that SEO experts and digital marketing firms use to improve a website’s search rankings. Why? Because it’s one of the best ways to get backlinks. Backlinks help to improve your search rankings, establish you as a thought leader in your industry, increase organic traffic, and lead to […]
How do new clients find you? Before the internet, they’d use word of mouth, a phone book, or an encyclopedia if they needed a product, service, or just a simple answer. Nowadays, they “Google it.” When that happens, SEO is there to make sure your website appears at the top of the page. But can […]
Social media platforms are always evolving. Often, it seems like as soon as you’ve figured out the best way to engage with the social community and find new followers, someone figures out a way to do it better. But don’t look at it as though someone is beating you to the punch — consider it […]
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 200 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]
Help a Reporter Out (HARO) is a powerful tool for building backlinks. Not just any backlinks, either — high-quality ones. Links from sites that can be very difficult to get links from otherwise. But HARO is competitive. After all, the Cision-owned platform has over one million users. I actually put out a HARO call for […]
You’re tired of rejecting digital images because your logo is too small. You’re sick of new hires asking if the photos they’re about to upload are up to par. You’re wasting valuable time communicating back and forth about color choices with your web design and web dev team. It sounds like you need a style […]
No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Some have a team of technical SEO specialists, while others rely on a single web developer to do back-end SEO. In some organizations, the content department exists of a single […]
It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.
A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to manage the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy (like project management, for instance). The […]
We tell businesses every day that blogging is going to be the best way to scale their business. But why should they listen to us? Sure, we practice what we preach – blogging is the central focus of Inter’s own digital marketing efforts. But why should you trust us? Case studies and customer reviews aside, blogging is the fastest […]