Content development process

Our Proven 7-Step Content Development Process

How the world is approaching content is changing. AI is writing more content right when Google is launching algorithms that may give preference to human-created content. The rules are changing. One thing remains the same: your audience is looking for authenticity and sources they can trust. That’s where you come in. You are an expert […]

CMOs considering seo vs ppc

SEO vs. PPC: Where Should CMOs Invest in a Recession?

We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]

Core web Vitals on a tablet screen

What are Core Web Vitals? Everything You Need to Know

Core Web Vitals aren’t just some obscure tech geek algorithm tweak. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them seriously when optimizing their site’s performance. Core Web Vitals metrics measure […]

Building blocks for an SEO foundation

The Core Elements of an SEO Foundation

When it comes to finding information online, it’s all about SEO and an SEO foundation. We know it’s an acronym you’re sick of hearing. Yet there’s a reason why “SEO” appears in over 1.4 billion Google search results: Businesses and individuals alike recognize how important it is. All your competitors use SEO techniques on their […]

What does a content strategist do

Day-to-Day Responsibilities of a Content Strategist

What does a content strategist do? A content marketing strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve […]

SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

Benefits of content marketing

The 13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 4 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]