What does a content strategist do

Day-to-Day Responsibilities of a Content Strategist

What does a content strategist do? A content marketing strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve […]

SaaS SEO content marketing

SaaS SEO: Content Marketing for Software-as-a-Service Brands

Some startups put more emphasis on social media marketing than on SEO. Flip that. 68% of online experiences still begin with a search engine, and small tech companies rank for high-volume search terms all the time. So if you’re the founder of a SaaS company or have been tasked with marketing one, keep reading. Here’s what […]

Benefits of content marketing

The 13 Unique Benefits of Content Marketing

It seems like advertisements are everywhere nowadays. Whether blocking us from watching a YouTube video or masquerading as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

b2b content marketing agency

Hiring a B2B Content Marketing Agency: Is It Worth the Cost?

You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]

Dual Purpose Content Framework

Dual Purpose Content: The Content Framework that You’re Missing

Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 3 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]

Woman holding dog and taking pictures of herself

How to Create Interactive Posts on Social Media

Social media platforms are always evolving. Often, it seems like as soon as you’ve figured out the best way to engage with the social community and find new followers, someone figures out a way to do it better. But don’t look at it as though someone is beating you to the punch — consider it […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]

SEO Statistics

27 Mind-Bottling SEO Stats for 2022 (+ Beyond)

Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]

Five young adults sitting on a ledge looking at their smartphones

Types of Content [+ Which Performs Best]

The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]