Intergrowth employee evaluating their keyword research approach

Your Keyword Research Process is Failing You

In the past few years, I’ve seen an emerging keyword research process that simplifies keyword research. However, this approach kills results. This approach is what I like to call the “Minimum Search Volume Threshold Approach.” The core of this approach is the desire to target search terms with a minimum threshold of 1,000 organic searches/month. […]

content strategist

Day-to-Day Responsibilities of a Content Strategist

A content strategist’s responsibilities vary from company to company. If you work for a large corporation, your entire job might be to develop the editorial calendar. If you work for an SMB, you may be responsible for a wide range of tasks, some of which don’t even involve strategy. The job title means different things […]

Blogging for personal branding

How to 10x Your Personal Brand Through Blogging

From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]

Team discussing hiring a chief content officer

What is a Chief Content Officer (+ Why You Need One)

Regardless of the type of business you work in, it’s safe to assume that you already know what a CEO and CFO are. If you’re a little more in-the-know, you’re probably already aware of what a CTO does. But do you know what a CCO is? A CCO is a chief content officer. Now many […]

Content Strategy Components

The 3 Components of a Successful Content Strategy (+1 Bonus)

How Do You Create a Great Content Strategy? Our team builds content strategies that drive results for clients daily. Towards the end of 2019, we stepped back and defined what a top-tier content strategy looks like. But first … How do most content marketing services build content strategies? There are a lot of great content […]

Building a strategic marketing plan

Building a Strategic Marketing Plan for 2021

How to Build Your 2021 Marketing Strategy (from an Agency Owner Who Helps Construct Dozens Every Year) With 2020 coming to a close, it’s time to start thinking about how we should be spending our marketing dollars in 2021. That’s right: it’s time to start thinking about your 2021 marketing plan. I know, it’s a […]

Link building techniques

5+ Simple Link Building Techniques for Scaling Search Rankings

With Google driving 57.8% of all referral traffic on the internet, it’s no secret that SEO is a powerful marketing tactic for any business. Sure, some successful businesses ignore SEO. Some successful businesses still send me snail mail, hoping that I’ll take out a $10,000 loan from them on a whim. That doesn’t mean you […]

People calculating the ROI of SEO

What’s the ROI of SEO?

Investing in growing your business is no easy feat. In a world where business owners need to decide between hiring a salesperson and investing in dozens of different types of offline and digital marketing channels, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in […]

Should you hire a digital marketing agency?

Should I Hire a Digital Marketing Agency (or In-House Marketer)?

We can all agree that investing in marketing is important. But how should you invest in your digital marketing efforts? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building and implementing a strategic marketing plan is time-consuming. As your business grows, doesn’t it […]