You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]
Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the 4 components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]
Social media platforms are always evolving. Often, it seems like as soon as you’ve figured out the best way to engage with the social community and find new followers, someone figures out a way to do it better. But don’t look at it as though someone is beating you to the punch — consider it […]
From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]
Yes, we did just say mind-bottling. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it. Sure, Panda and Penguin have made it very difficult to cheat the system, […]
The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]
It doesn’t matter if you have the greatest product or most incredible service in the world — unless you know how to market it, no one will know that it exists. There are all sorts of traditional marketing techniques that you can use to get your products in front of your customers. You can pay […]
The fact that you’re settling in to read this article makes one thing pretty clear: You understand the importance of content. Whether you have a personal blog or a massive e-commerce website, great content is key to getting traffic, retaining visitors, and generating sales. But is your content actually as good as you think it […]
Whether you’re an entrepreneur, aspiring blogger, or global enterprise CEO, content marketing is an excellent way to put your brand on the map in every corner of the internet. But affiliate marketing takes your earning potential to the next level. In fact, affiliate marketing is now responsible for driving 16% of online sales in a world where 81% […]
Some people are great at being able to identify their own strengths and weaknesses. Others … not so much. Over and over again, we see incredible minds in technology, business, branding, and sales fail to recognize one problem: They suck at writing. Every business can benefit from having a great content writer on board because […]