Search engine optimization is great because you can measure every aspect of it. However, the abundance of data can leave you wondering what’s actually important. Which SEO benchmark metrics do you need to pay attention to? Keep reading for answers.
Is your website not showing up on Google? Here are a few common reasons why that happens: Google hasn’t crawled your website yet Google can’t crawl your website Google crawled your website but chose not to index it Your site is telling Google not to index it Your site was penalized with a manual action […]
Artificial intelligence has dominated my thoughts for the past three months. I’ve read every article I can find, listened to every podcast episode, spent hours experimenting with ChatGPT, and spoken to dozens of marketers, developers, and entrepreneurs to hear their thoughts. Today, I want to talk about where AI is today and how it will […]
You’re hearing all of these digital marketers talk about backlinks, but you’re still not sure what a “backlink” even is. What’s a backlink? And why do they even matter? Here, we’ll give you the overview of what backlinks are and why generating backlinks might be the single most effective way to boost your digital marketing […]
Surely you’ve heard the phrase “content is king.” And while it may be a terribly overused expression, the fact remains that it’s true. Everyone knows that creating strong content is the best way to connect with your audience, increase brand awareness, drive sales, and boost ROI and profitability. But who exactly is pumping out all […]
Choosing the right investments for your business can be difficult. In a world where there are so many different types of marketing to choose from, the options can seem overwhelming. Here, we delve into why SEO is the best investment that you can make in your business. We’ll give a brief overview of what SEO […]
We can all agree that investing in marketing is important. But how should you invest your digital marketing budget? Is it better to hire a digital marketing agency or an in-house employee (or employees)? Sure, you can take the do-it-yourself approach and run your own marketing campaigns for as long as you want. However, building […]
Nowadays, it seems like everyone is talking about SEO and how important it is to your business. But what exactly is “SEO” and why does it matter? We get it: nobody wants to ask questions like this and have someone scoff in their face. Fortunately, we’re here to help. We’ve taken all of the SEO […]
Full-fledged link building campaigns can drive massive results for businesses. But what about the little guys that can’t afford to pay for a link building service? Inbound links are one of the three most influential ranking factors, so your SEO strategy can’t just ignore link building. Link building can be a very time-intensive process, but […]
We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]