We’re in the midst of a recession. Hiring freezes and layoffs are becoming commonplace. Investment dollars are on the decline. Businesses find themselves needing to audit their expenses to make as many cuts as possible. One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing […]
Core Web Vitals aren’t just some obscure tech geek algorithm tweak, they are an important metric to track in your SEO campaigns. Core Web Vitals, part of Google’s overall Page Experience Signals, measure a significant part of the customer’s experience on your website. They’re simple to understand, and yes, site owners should be taking them […]
When it comes to finding information online, it’s all about SEO. We know it’s an acronym you’re sick of hearing. Yet there’s a reason why “SEO” appears in over 1.4 billion Google search results: Businesses and individuals alike recognize how important it is. All your competitors use SEO techniques on their websites. Without an SEO […]
Think you’re producing good content? You very well may be, but that’s not enough. Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create […]
You’ve got a handful of options when it comes to starting or revamping your content marketing production: Create your own content Hire a freelance writer Work with a content marketing agency specializing B2B content marketing Which is best? It depends on your business, of course, and the ratio of what you can invest sensibly right […]
A lot of bloggers just open up WordPress and start writing about a topic that interests them. Maybe they do a little research beforehand or create an outline to organize their thoughts, but that’s basically the gist of it. That’s a fine way to approach blogging, but it’s not the best way. Sure, some people […]
Blogging can be a highly effective marketing tactic for small businesses. With a bit of SEO and some time spent tapping away at your keyboard, you can accomplish a lot: Get your website at the top of Google for relevant searches Drive visitors to your website who’d never heard of your brand before Create helpful […]
Dual Purpose Content breaks the rules. It’s any content that achieves multiple goals that are typically at odds with each other. We’ve written in the past about the four components of a successful content strategy. Today, we’re sharing our secrets to driving even better results within those three content formats through Dual Purpose Content. But […]
From successful entrepreneurs to small business owners to middle school students, just about everyone everywhere is working on building their personal brand. Teens and tweens are doing it on TikTok. Beauty experts are doing it with YouTube tutorials. Influencers are doing so with Instagram posts. We could go on and on … But the individuals […]
The content you generate can make or break your business. But what type of content should that be? Should we still be focused on blogs? Do we need to create more visual assets, such as videos and photos? Is it time to work Ebooks, webinars, and podcasts into our content strategy? There are a variety […]